B2B Digital Catalogue Best Practices for Indian Wholesalers

Indian wholesalers are switching from PDF and Excel catalogues to digital ones — and for good reason. A B2B digital catalogue is trackable, updateable, and shareable in seconds. Here's everything you need to know.

What is a B2B Digital Catalogue?

A B2B digital catalogue is a mobile-friendly product showcase with order booking, private pricing, and analytics built in. Unlike PDFs or Excel files, digital catalogues update in real-time, track buyer engagement, and let you control who sees what.

Must-Have Features for an Effective B2B Catalogue

• Fast order booking — buyers can select and submit orders in 2 clicks
• MOQ (Minimum Order Quantity) settings per product
• MOA (Minimum Order Amount) configuration
• Product variants (size, colour, material)
• Video support for showcasing products in motion
• Multi-language support for different buyer regions
• Category and subcategory organization
• Search functionality for large catalogues

Private Pricing & Access Control — Why It Matters

Your pricing is your competitive advantage. Sharing a single catalogue with all buyers means your competitors can access your prices too. Catafy's private catalogues let you create buyer-specific catalogues with different prices, so only the right people see the right prices.

Using Live Analytics to Close More Deals

Traditional catalogues give you zero visibility into buyer behaviour. With Catafy's live analytics, you can see which products your buyer viewed, how long they spent on each item, and when they opened the catalogue. This intelligence turns cold calls into warm conversations.