Shade and size variants, MRP alongside trade price, salon vs retail pricing and batch/expiry visibility — shared on WhatsApp, ordered without a rep visit.
Catalogue, pricing, ordering and follow-up — tuned for how cosmetics & beauty is actually bought and sold in India.
One lipstick, 24 shades, one listing — stock and price per variant.
Retailers see MRP and their margin at a glance; salons see professional rates.
Show batch and expiry per lot so buyers order with confidence.
Professional lines behind OTP, hidden from retail customers.
From factory to shop counter — and everyone in between.
B2B
Skincare, haircare and colour cosmetics brands.
B2B
Multi-brand beauty distributors serving retail.
B2B
Professional products for salons and spas.
B2C
Beauty stores selling online and on Instagram.
Set it up once — then your catalogue, your team and your buyers all run from the same place.
Bulk-upload via Excel with MOQ, pack size, per-buyer price lists, GST and variants.
Send it on WhatsApp, print it on your visiting card, or hand it to your sales reps.
They browse, filter, and place a bulk order or enquiry from any phone — no app.
See who viewed what, confirm orders, invoice, and follow up while interest is warm.
Real situations from the cosmetics & beauty trade — and exactly how Catafy handles each one.
Shade confusion leads to returns, and returns on cosmetics are expensive.
✓ Shade-exact orders
Matte Lipstick · 24 shades
Ordered: R-07 ×36 · N-02 ×24
Swatches shown · codes on invoice
Retailers compare MRP and trade price by hand across a PDF.
✓ Margin visible, questions gone
Vitamin C Serum 30ml
MRP ₹899 · Trade ₹540 · Margin 40%
Salon rate ₹480 (private)
Expiry-driven offers are buried in WhatsApp groups.
✓ Clearance you can track
Clearance · Batch 2205
Expiry Jan 27 · 20% off · 340 units
Link opened by 96 retailers
Two channels, one stock, no single source of truth.
✓ One stock, two channels
Rose Toner · Stock 412
D2C orders today 18 · B2B 120
Reorder alert at 100
Straight answers on pricing, privacy and how the cosmetics & beauty workflow maps onto Catafy.
Plans from ₹499/month
7-day free trial on every plan. No card, cancel anytime.
Yes. Each variant can have its own swatch image, code, price and stock.
Yes — create buyer groups with their own price lists and lock professional catalogues behind OTP.
Yes, add batch and expiry details per product or lot so buyers see them before ordering.
Yes. Run a public store for consumers and a private catalogue for trade buyers from one inventory.
From ₹499/month with a 7-day free trial, no card required.
Our experts will guide you on how to use Catafy for your specific business — completely free, no strings attached.
15-minute call
WhatsApp, phone or Google Meet — your pick.
Hindi or English
Talk to a real Catafy team member, not a bot.
Set up together
We build your first catalogue with you on the call.
No pressure
Free, no card, and you keep the catalogue either way.