Amit Stationery
FMCG & stationery distributor · 200 catalogues
Colgate, Cadbury, Dabur, Annapurna and more — 2,200+ SKUs organised brand-wise for trade buyers.
Live on CatafyCatalogue commerce · For FMCG
Every brand you distribute, one order link for every retailer.
Brand-wise catalogues with MRP, scheme price and case sizes. Retailers reorder from their phone; your reps book on the route; you see it all live.
✓ Used by FMCG & stationery distributors with 2,000+ SKUs✓ 7-day free trial✓ Live in 30 minutes
Built with Catafy
Real fmcg & grocery businesses on Catafy
Live storefronts our customers run today — set up by the business owner, no developer needed.
Built for the trade
Everything a fmcg & grocery business needs to sell
Catalogue, pricing, ordering and follow-up — tuned for how fmcg & grocery is actually bought and sold in India.
Brand-wise catalogues
One catalogue per brand or category — retailers find Cadbury or Dabur in a tap.
Case & piece units
Sell by case, box or piece with MRP and scheme price shown side by side.
Repeat orders
Retailers reorder last week's basket in one tap — the fastest way to grow secondary sales.
Route-wise booking
Reps book orders shop by shop from the same catalogue; you see the route total live.
Built for every fmcg & grocery business
Who uses it
From factory to shop counter — and everyone in between.
Distributors
B2B
Brand distributors serving kirana and modern trade.
Wholesalers
B2B
Cash & carry and grocery wholesale markets.
Regional brands
B2B
Snack, spice and staple brands selling to retailers.
Supermarkets
B2C
Local marts taking WhatsApp orders from households.
How it works
Four steps. One platform.
Set it up once — then your catalogue, your team and your buyers all run from the same place.
- 01
Add products with trade fields
Bulk-upload via Excel with MOQ, pack size, per-buyer price lists, GST and variants.
- 02
Share one link or QR
Send it on WhatsApp, print it on your visiting card, or hand it to your sales reps.
- 03
Buyers order themselves
They browse, filter, and place a bulk order or enquiry from any phone — no app.
- 04
Track, confirm, dispatch
See who viewed what, confirm orders, invoice, and follow up while interest is warm.
When fmcg & grocery businesses reach for Catafy
Key use cases
Real situations from the fmcg & grocery trade — and exactly how Catafy handles each one.
Pain: Order taking by phone
40 retailers call between 8 and 10 am — and half the orders are misheard
Morning order calls, handwritten slips, retyping into billing. One wrong case size and the delivery bounces.
With Catafy: Retailers order from their catalogue link at their own pace. Orders arrive structured with SKU, case size and MRP — ready for billing.
✓ No morning call rush, no misheard orders
Orders today · 63
Kirana Bhandar · 14 SKUs · ₹8,420
Fresh Mart · 22 SKUs · ₹19,100
Pain: Scheme confusion
This month's scheme is 10+1 on biscuits — but which retailers know?
Schemes are announced on WhatsApp groups and forgotten. Reps quote old prices.
With Catafy: Set the scheme price on the SKU for the month. Every retailer and rep sees the same offer in the catalogue — automatically.
✓ One scheme, everyone sees it
Scheme · Marie Gold 10+1
Valid till 30 Sep · Auto-applied
Seen by 118 retailers
Pain: Rep productivity
Your rep visits 25 shops a day and books 12 — you find out at 8 pm
Route sheets come back at night. You can't push a slow route while it's still daylight.
With Catafy: Reps book on the route from their phone. You see orders and route totals live and call the rep before the day ends.
✓ Route visibility in real time
Route 4 · Rohit · 2:40 pm
17 shops visited · 11 orders
₹46,300 booked · 6 shops left
Pain: New SKU launches
A brand launches 6 new SKUs — 300 retailers need to know today
New launches get lost in WhatsApp groups and never make it to the shelf.
With Catafy: Add the SKUs, tag them 'New', and send one catalogue link. Track which retailers opened it and follow up the rest.
✓ Launch reach you can measure
New launch · 6 SKUs
Link sent to 300 · 142 opened
38 already ordered
FAQ
FMCG & Grocery sellers ask
Straight answers on pricing, privacy and how the fmcg & grocery workflow maps onto Catafy.
Plans from ₹499/month
7-day free trial on every plan. No card, cancel anytime.
Can I show MRP and scheme price together?
Yes. Each SKU shows MRP, your trade price and any active scheme, so retailers and reps see the same offer.
Can retailers reorder quickly?
Yes — a retailer can repeat their last order in one tap and adjust quantities before confirming.
Does it work for reps in the field?
Yes. Reps use the same catalogue on their phone with role-based access; they book orders per shop and you see route totals live.
How many SKUs can I list?
Thousands. Amit Stationery runs 200 catalogues and 2,200+ SKUs on Catafy. Bulk upload via Excel.
Is there a per-order commission?
No. Catafy is a flat subscription from ₹499/month; payments settle to your own account.
Talk to an ExpertLet's find the right plan
Let's find the right plan
for your business
Our experts will guide you on how to use Catafy for your specific business — completely free, no strings attached.
15-minute call
WhatsApp, phone or Google Meet — your pick.
Hindi or English
Talk to a real Catafy team member, not a bot.
Set up together
We build your first catalogue with you on the call.
No pressure
Free, no card, and you keep the catalogue either way.