Product Updates

What's new in Catafy

Catafy started as a way to share a catalogue on WhatsApp. It now runs the storefront, the counter, the payments and the follow-up. Here is what we have shipped recently.

Sell more from the same catalogue

New ways to turn a browsing buyer into a confirmed order — and to win back the ones who nearly ordered.

AI Studio — AI product photography

Upload the product photos you already have and let AI turn them into clean, catalogue-ready images. Compare before vs after, regenerate until you are happy, then create a product from the result or attach it to an existing one.

Abandoned cart recovery

See every cart a buyer built but never confirmed, along with the total value at risk and your average cart value, so you know exactly which conversations are worth chasing.

WhatsApp notifications under your own brand

Automated WhatsApp updates go out from your own WhatsApp Business number through Whaaty, so buyers see your brand as the sender — not a generic gateway. Order confirmation, dispatch, delivery, OTP and catalogue access messages all run on it.

Collections and shareable links

Build curated collections of products, share them on their own link, protect them with a password, and adjust pricing by percentage or flat amount for that collection.

Look like a bigger business

Branding and storefront control so your catalogue reads as an established brand rather than a shared link.

Custom domain, self-serve

Map your own domain from the dashboard without a developer. Root and www both supported, free SSL for life that renews automatically, and an on-demand check so you are not waiting on a retry.

Landing page builder

Build your storefront from templates with editable header, sections and footer. Section previews on the canvas show what each block contains, and a banner size guide keeps hero images sharp.

Store theming and header colours

Set your store's header background colour and theme from the dashboard, with a colour picker that always produces a valid value.

Get paid and stay compliant

Payments, tax and paperwork for businesses selling in India and beyond.

Payment gateways on every plan

Connect Razorpay, PayPal or Ziina to your own account and accept payment at checkout — now open on all plans rather than gated behind an upgrade.

GST at checkout

Set the GST number field to off, optional or required. The number is stored against the customer and their address, and is visible and editable on customer and order pages.

Better estimate PDFs

Dedicated GST percentage and GST amount columns, plus a compact layout that fits more items per A4 page when you do not need images.

Catalogue PDF sorting and bulk discount slabs

Control the order products appear in your catalogue and category PDFs, and show bulk discount slabs so buyers can see volume pricing without asking.

Sell in your own currency

Your store currency now flows through the storefront, product pages, PDFs and email notifications — no hardcoded rupee symbol anywhere.

Run the operation

Counter billing, shipping, inventory and team controls for businesses past the first few orders a day.

POS counter billing

Bill walk-in customers with barcode scanning, a fast product grid, variation picking and estimates — drawing on the same inventory as your online catalogue.

WhatsApp order automation

Order confirmation, dispatch, delivery, order update, OTP and catalogue access messages sent automatically from your own WhatsApp Business number.

Shiprocket shipping

Connect a Shiprocket account and set the ship-from location used for your shipments directly in shipping settings.

Redesigned inventory filters

A pill filter bar with live status counts, an Active tab, and status and stock filters that now work at the same time instead of overriding each other.

Bulk import with images and custom fields

Import products from Excel including embedded images and your own custom attributes, plus bulk delete for cleaning up in one pass.

Team management and force logout

Manage team members with per-plan seat limits, and force a member out of every device they are signed in on when someone leaves.

Reports and exports

Generate customer exports and catalogue PDF reports, track processing status, and clear out reports older than 30 days.

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for your business

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